And at Glastonbury in 2019, I had a life-changing experience that led me to embrace art.
Wherever I went across the vast festival ground, in the places where corporate billboards would normally be, instead there were messages of love, peace, and hope!
Having worked in Marketing for the past decade, I have seen first-hand the clear and measurable impact that messaging can have on the behaviour and perceptions of each and every one of us.
Inspired by Glastonbury and armed with this knowledge, since 2019 I have been on a mission to spread love - painting “ads” for love on the walls of busy streets, hoping to influence the world into being nicer.
To my best estimate, buying traditional advertising space in the locations my work has been, to date would have cost upwards of £15 Million.
Let’s hope it’s had some positive impact!
This year at Glastonbury, I want to give something back to the festival - so I’m giving away nearly a thousand tote bags emblazoned with the word LOVE!
(Maybe one of those tote bags has found it’s way to you and that’s how you’ve found yourself here reading these words.)
Either way, you’re here now - so I’ll ask you nicely.
Please, go out of your way to do something kind for a stranger in the next 3 days.
I don’t give a fuck.
But do actually.